Privacy Policy

1. Information we collect

We may collect personal information from you when you:

• visit our website or landing page;
• complete an application form, survey or questionnaire;
• book a call or consultation;
• contact us by email, phone, SMS, social media or direct message;
• purchase or enquire about our coaching services;
• interact with our advertisements or marketing campaigns.

The information we collect may include:

• your name;
• email address;
• phone number;
• age or date of birth;
• location;
• occupation or business details;
• health, fitness, nutrition, weight loss, training or lifestyle information you choose to provide;
• goals, challenges, habits and preferences;
• payment or billing information, where applicable;
• website usage data, cookies, device information and analytics data.

2. How we use your information

We may use your personal information to:

• review your application or enquiry;
• contact you about your goals, application or booking;
• provide information about our coaching services;
• deliver coaching, support, onboarding and client communication;
• personalise your experience with Apex;
• process payments, where applicable;
• improve our website, offers, advertising and services;
• send email, SMS or other marketing communications where permitted;
• comply with legal obligations;
• protect the security and integrity of our business.

3. Marketing communications

If you submit your details through our website, forms, advertisements or booking pages, we may contact you by email, SMS, phone or direct message about Apex services.

Where required by law, we will only send marketing emails or SMS messages with your consent. You can unsubscribe from marketing emails or SMS messages at any time by using the unsubscribe option provided, replying with the relevant opt-out instruction where available, or contacting us directly at [email protected].

We will not knowingly send marketing communications where we do not have permission to do so.

4. Cookies, analytics and advertising pixels

Our website may use cookies, tracking pixels and analytics tools to understand website activity, measure advertising performance, improve our funnel, and show relevant advertisements.

These tools may include, but are not limited to:

• Meta Pixel;
• Google Analytics;
• Typeform or other form tools;
• Calendly or other booking tools;
• CRM and email/SMS marketing platforms;
• payment processors such as Stripe.

These third-party platforms may collect information about your browser, device, website activity or interactions with our advertisements. You can usually manage cookies through your browser settings.

Our website may not respond to every “Do Not Track” browser signal. However, you may be able to manage cookies, tracking preferences and advertising settings through your browser, device settings, or the relevant third-party platform.

5. Third-party service providers

We may share your information with trusted third-party providers who help us operate our business, including:

• CRM platforms;
• email and SMS platforms;
• booking software;
• payment processors;
• website hosting providers;
• analytics and advertising platforms;
• contractors, coaches, team members or administrative support.

We only share information where reasonably necessary for business operations, service delivery, marketing, legal compliance or security.

Some providers may store or process information outside California or the United States, including in other U.S. states or countries.

6. Health and fitness information

Apex provides fitness, nutrition, lifestyle and coaching-related services. We do not provide medical advice, diagnosis or treatment.

Any health, fitness or lifestyle information you provide is used to understand your goals and determine whether our services may be appropriate for you.

7. Security of your information

We take reasonable steps to protect your personal information from misuse, interference, loss, unauthorised access, modification or disclosure.

However, no website, online platform, email system or digital storage method can be guaranteed to be completely secure.

8. Accessing or correcting your information

You may request access to the personal information we hold about you, or ask us to correct information that is inaccurate, incomplete or out of date.

To make a request, contact us at:

9. California privacy rights

If you are a California resident, you may have certain privacy rights under applicable California privacy laws. These may include the right to request access to personal information we collect about you, request correction of inaccurate information, request deletion of personal information, and request information about how we collect, use, disclose, sell or share personal information.

We do not sell personal information for money. However, we may use advertising and analytics tools that process information for targeted advertising, retargeting, measurement or similar purposes.

Where applicable, you may have the right to opt out of the sale or sharing of personal information, limit the use or disclosure of sensitive personal information, and not be discriminated against for exercising your privacy rights.

To make a privacy request, contact us at:

We may need to verify your identity before processing certain privacy requests.

10. Complaints

If you believe we have mishandled your personal information, you can contact us at:

We will review your complaint and respond within a reasonable timeframe.

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised “Last updated” date.

12. Contact us

For questions about this Privacy Policy or how your information is handled, contact: