Terms of Service

1. Website and funnel use

The Apex website and funnel are designed to provide information about our coaching services and allow suitable applicants to enquire, apply or book a call.

You agree not to misuse the website, interfere with its operation, submit false or misleading information, attempt to access restricted systems, or use the website for unlawful purposes.

2. Applications and bookings

Submitting an application, survey, form or booking request does not guarantee that you will be accepted as a client.

We reserve the right to accept or decline applications at our discretion. We may decline an application where we believe our services are not suitable, appropriate or aligned with your goals, circumstances or needs.

3. No medical advice

Apex provides fitness, nutrition, lifestyle, accountability and coaching-related support.

We do not provide medical advice, diagnosis, treatment, therapy, psychological counselling, or any service that should be provided by a licensed medical professional.

Any information provided by Apex, including website content, advertisements, emails, calls, programs, nutrition guidance, training guidance, supplement discussions or coaching recommendations, is general in nature and should not replace advice from a qualified medical professional.

4. Results disclaimer

Client results vary.

Any testimonials, transformations, case studies, examples, photos, videos, claims or outcomes shown on our website, advertisements or social media are examples only. They do not guarantee that you will achieve the same or similar result.

Your results depend on many factors, including your starting point, health, effort, adherence, lifestyle, communication, training, nutrition, sleep, stress, consistency and personal circumstances.

5. Client responsibility

If you become an Apex client, you are responsible for:

• providing accurate and complete information;
• following the agreed program and coaching process;
• communicating honestly with your coach;
• completing check-ins and updates as required;
• seeking medical advice where necessary;
• immediately stopping any activity that causes pain, injury or concerning symptoms;
• making your own final decisions about your health, training, nutrition and lifestyle.

6. Payments and coaching agreements

Any paid Apex coaching service may be subject to separate payment terms, program terms, refund terms, guarantee terms or client agreement.

Where a separate written agreement applies, that agreement will also govern your purchase and participation in the program.

7. Guarantees and refunds

Any money-back guarantee, results guarantee or refund offer only applies where it is expressly stated in writing by Apex and where all listed conditions are met.

If a guarantee is advertised or offered, the specific terms, eligibility requirements and compliance conditions attached to that guarantee will apply.

Nothing in these Terms excludes, restricts or modifies any consumer rights, remedies or protections that cannot legally be excluded under applicable law.

8. Intellectual property

All website content, copy, branding, frameworks, program materials, videos, documents, training resources, designs and other materials provided by Apex are owned by or licensed to Apex.

You must not copy, reproduce, modify, share, sell, distribute or use our content or materials for commercial purposes without written permission.

9. User content and testimonials

If you provide testimonials, progress updates, photos, videos, written feedback, screenshots or other content to Apex, we may request permission to use that content for marketing, advertising, case studies or promotional purposes.

We will only use client transformation content in accordance with the permissions, releases or agreements provided by the client.

10. Third-party links and platforms

Our website or funnel may link to third-party platforms, including booking tools, forms, payment processors, CRM platforms, social media platforms or analytics providers.

We are not responsible for the content, policies, security, availability or practices of third-party platforms.

11. Limitation of liability

To the maximum extent permitted by law, Apex is not liable for any loss, damage, injury, claim, cost or expense arising from your use of our website, content, communications, recommendations or services, except where liability cannot legally be excluded.

You acknowledge that health, fitness, nutrition and training activities involve personal responsibility and may carry risk.

12. Consumer rights

Nothing in these Terms is intended to exclude, restrict or modify any consumer right, guarantee, warranty, remedy or protection that cannot legally be excluded under applicable federal, state or local law.

Where we are permitted to limit our liability, our liability will be limited to the maximum extent allowed by law.

13. Changes to these Terms

We may update these Terms from time to time. The updated version will be posted on this page with a revised “Last updated” date.

Continued use of the website after changes are posted means you accept the updated Terms.

14. Governing law

These Terms are governed by the laws of the State of California, United States, without regard to conflict of law principles.

You agree that any dispute relating to these Terms, the website, the funnel, or Apex will be subject to the courts located in California, unless applicable law requires otherwise.

15. Contact

For questions about these Terms, contact: